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Free Pinterest Rich Pins Checklist & Meta Tag Guide

Validate Open Graph meta tags and enable Article, Recipe, or Product Rich Pins.

Pinterest Rich Pins Setup & Meta Validation Checklist

Check off completed items to calculate your readiness score.

0%0 / 5 Completed
Add Open Graph Meta Tags (`og:title`, `og:description`, `og:site_name`)

Ensure your website `<head>` includes valid OG meta tags.

Specify `og:type` (article, recipe, or product)

Tells Pinterest which Rich Pin format to render.

Add Schema.org JSON-LD Structured Data

Include Article or Recipe schema markup on blog post templates.

Run URL Through Official Pinterest Rich Pins Validator

Submit one blog post URL to Pinterest validator tool.

Confirm Rich Pins Approval Status

Once approved, Rich Pins apply across all pages on your domain.

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More Pinterest Marketing Tools

Combine optimization tools to strengthen your overall Pinterest search presence:

How to Use This Tool

  1. 1

    Enter your website domain.

  2. 2

    Complete the 5-point metadata code checklist.

  3. 3

    Copy the required `<meta property="og:type" content="article" />` snippet into your website header.

SEO & Strategy Explainer

Why It Matters for Pinterest Growth

Rich Pins automatically sync metadata (favicons, live article titles, price updates) directly onto your pins, increasing user trust.

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